Vice President of Sales
Joe Khalifa is Vice President of Sales. Joe’s responsibilities involve selling to commercial and government accounts through distribution channels and developing reimbursement opportunities through workers’ compensation, private payers, and Medicare. A sales executive with more than 30 years in the medical device industry, Joe’s professional experience includes key contributions to early-stage start-up ventures, notably Biosite, Gen-Probe, CoolSystems (Game Ready), and Icarus Medical Innovations. Joe has built and led sales teams serving diverse interests such as clinical diagnostics, physician clinics, national distribution, federal government, and GPO/IDN’s. In his ten years at Ossur Americas, Joe helped establish an orthopedic division emphasizing bracing for osteoarthritis treatment and injury recovery. Joe holds a BS in Biology from the University of West Florida.
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